Paul A Young To Champion Cornish Sea Salt

Paul A Young has made the exciting decision to move to a new salt supplier for the first time in 13 years. Paul will be working with Cornish Sea Salt across his recipes, products and events, including changing his multi award winning and best-selling Sea Salted Caramel, which has been voted the best Salted Caramel in the world.

Paul will be altering the recipes of all existing products that contain Sea Salt as well as developing NPD with the salt. He will also be experimenting with the wider Cornish Sea Salt range, which includes Smoked Sea Salt Flakes and salt flakes mixed with seaweed.

Cornish Sea Salt was founded in 2008 on the Lizard Peninsula in Cornwall. Since then, the company has forged a global reputation for superb sea salt and new product development, while winning awards for their innovative approach to salt production. Cornish Sea Salt’s pure white sea salt flakes and crystals are hand harvested just 8 metres from the Grade A waters off the Lizard in an eco-friendly Salt House, and thanks to the area’s unique geology, Cornish Sea Salt contains over 60 naturally occurring minerals, creating a unique taste profile.

Three chocolates made using the salt have already won Academy of Chocolate Awards; Sourdough, Buttermilk and Sea Salt; Rosemary and Olive Oil Gianduja and the Chip Shop Caramel.

Paul also recently hosted an intimate launch event for the new partnership where guests were able to learn about Cornish Sea Salt and taste a selection of Paul's sea salted chocolates.

Paul says, I’m always looking for the best ingredients to include in my chocolates and finally with Cornish Sea Salt, I feel I have found the best salt possible – I love using British products. The exceptional care Cornish Sea Salt take in collecting every flake aligns with the individual attention and dedication we put into each and every product in our kitchens. I’m really excited about what we create together!”

on social media

Previous news for this client

Kettle & More Release New Range Combining Real Fruit And Veg Slices With Crunchy Kettle Crisps

Read full story >

Paul A. Young and Konditor & Cook combine forces to create an indulgent Easter range

Read full story >

Get in touch for more details on our clients or to see how we can help promote your business

Contact Nudge PR  >