Mr Organic Announce NPD and New Plastic-Free Packaging

Store-cupboard favourite Mr Organic has announced the launch of two brand new products as well as a total revamp to its rice range packaging, as it continues its mission towards more environmentally conscious packaging.

Launching this week in a new, family-friendly size, the brand’s bestselling pasta sauce, Healthier Choice Basilico (RRP: £3.59), will now additionally be available in a 660g jar – ideal for busy families or time-poor professionals. Made with sun-ripened tomatoes and crafted in Italy by in-house chef Andrea, all of Mr Organic’s pasta sauces are made at its sustainable production base next to their farm in Italy, where they can track each organic tomato back to the field in which it was grown.

In addition to this, Mr Organic have also launched their first Italian Organic Pudding Rice (RRP: £3.19) Both products will be available through Ocado & Abel & Cole as of this week.

Mr Organic is also proud to announce it has completely moved its rice range to 100% paper packing, specifically designed to be good for the planet whilst maintaining durability to protect the rice. This affects not just the new Pudding Rice SKU but the four other rice products in their store-cupboard range.

Brand Manager, Maddie Grinham said: “This is an important first step for us in reducing our plastic consumption as a brand. We worked to find a solution that was sustainable, without impacting the quality of our products, so we are delighted to launch this 100% paper packaging and hope it will be the first of many greener packaging changes. As more and more people are heading back into the office and naturally becoming more time poor, our 660g basilico pasta sauce is designed to offer consumers a healthy, organic option that is perfect for batch cooking and will suit the whole family.”

Mr Organic on social media

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