Fruit Bowl's New Survey Shows Only 9% of Children Get Their 5 A Day

A report from The Lancet recently announced recommendations to move towards a Flexitarian diet, reducing red meat consumption by more than 50%, and doubling the current intake of nuts, fruits, vegetables and legumes. However, a new survey commissioned by children’s fruit snack brand Fruit Bowl shows that only 9% of children are currently reaching the recommended 5 a day intake every day, with 11% never getting their 5 a day.

The survey shows that despite government campaigns and increasing awareness around the benefits of a healthy, balanced diet, parents are still struggling to help their children aged 12 and under reaching their five a day target for fruit and vegetables.

Fruit Bowl commissioned the survey to highlight the difficulties that parents face in edging their children closer to the daily fruit and vegetable targets.

Whilst the survey showed that most parents know the government guidelines on targets, the survey revealed that 38% of children aged 12 and under are getting two of their 5 a day or less and 11% of children aged 12 and under never get their 5 a day. The survey also found that 45% of parents struggle to get their children to eat fruit and give their children 2 or more unhealthy snacks a day.

Predictably, apples, bananas and strawberries were revealed to be children’s favourite fruits. However, it was also shown that 13% of parents regularly bribe their children to eat fruit. The 1000 parents taking part in the survey were asked to reveal hilarious anecdotes of their child’s best excuses for not eating fruit and vegetables.

Many of Fruit Bowl’s products count towards your five a day, making it simpler than ever to up your child’s fruit intake. The range of Fruit Bowl products include Peelers; School Bars; Fruit Flakes; Yogurt Flakes and Yogurt Coated Raisins. Each bag or bar is perfectly packaged for slipping into a school lunchbox or popping into a bag for parents on the go.

Popular influencer Honest Mum, who has 170,000 followers, supports Fruit Bowl’s findings, saying,“When trying to feed my children, I’ve always tried to help them have a varied, nutritious diet but there are so many obstacles such as fussy eaters and unhealthy temptations! This survey shows that I’m not alone in my struggles! The main challenges show that parents suffer from a lack of time and equally struggle to find tasty treats children want to eat.”

Fruit Bowl understand the struggle parents face in getting their children to reach their five a day. That’s why they’re putting the fun into fruit by creating their customised Snack Spinner. Engage your child with a healthier snack time by allowing them to spin the spinner to choose their own snacks – fruit made fun! Fruit Bowl are also giving the limited edition spinners away via their Facebook and Instagram pages – look out for competitions across the channels!

Fruit Bowl on social media

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