The Cake & Bake Show is an experiential baking show, launching in 2012 to bring to life the countries growing interest in baking.
Nudge was instrumental in the huge success of the Cake & Bake Show, working with the organisers from the show's inception. The Cake & Bake Show quickly became London's biggest food show and featured the country's favourite baking stars.
“ Nudge’s PR campaign was instrumental in launching The Cake & Bake Show and building it into London’s biggest food exhibition in the short space of a year. Their social media expertise was especially valuable to the success of the event. ”
Luke Collings
Director, The Cake & Bake Show
Nudge held a high profile launch to announce the show to the media at an afternoon tea at Fortnum & Mason with guests including Mary Berry, Paul Hollywood, Richard Bertinet and Eric Lanlard and a high calibre of food and consumer journalists. We ran an extremely successful social media campaign focused on Facebook and generated coverage across the media from trade, baking, food and consumer.
The first show attracted 21,000 visitors on the back of a strong PR and social media campaign handled solely by Nudge. Our work helped The Cake & Bake Show attract 30,000 visitors in London, as well launching to record crowds in Manchester, before being purchased by Media 10, organisers of the Ideal Home Show and Grand Designs Live.
