The Marine Stewardship Council (MSC) is a science-based NGO committed to ending overfishing and creating a sustainable fishing market to ensure future generations can still enjoy the seafood we all love. MSC has an ecolabel and fishery certification program that recognises and rewards sustainable fishing practices, with a view to create long term sustainable benefits to the seafood market. MSC certified fish can be found in supermarkets, signified by its blue tick logo.