Kettle briefed us on creating an original way to launch their two brand-new flavours. They wanted the launch to communicate that ‘there’s more to KETTLE than you think’ and come up with an activation that would differentiate them from other snack brands. We designed the KETTLE Chips Escape Room – a fully immersive, escape room experience where members of the public discovered the new flavours by solving a series of puzzles. The event generated 35 pieces of media coverage with a circulation of 13.8 million and estimated coverage views of 281k. While influencer outreach generated social coverage with a circulation of 5.48 million.